Market for personal communication systems
INVISIO offers branded communication systems for users who are mobile and dismounted from vehicles. The systems handle sound and speech, data and central power supply. Headsets, cables and control units are interchangeable and compatible with virtually all radio models and sound and data sources.
Defense sector
Industry statistics indicate there are about 50 million soldiers in the world, of which 20 million are deemed to be active. Geographically, INVISIO’s primary target group consists of technologically mature countries in Europe and North America. The number of potential users in Europe and North America is estimated at about 2.3 million. The largest numbers of soldiers are in Asia. Investments in advanced communication and hearing protection systems by countries in this region have historically been relatively limited, but are now growing comparatively fast.
Based on the number of potential users, price levels and customers’ procurement intervals, INVISIO estimates the total annual value of the market for the company’s personal communications system targeted at defense organizations at approximately SEK 9.0 billion. This estimate includes the recently acquired UltraLYNX™ product line. INVISIO today has more than 250,000 system users, equivalent to market penetration of just over 10 percent. Consequently, great potential exists for continued growth in the target market.